Open Innovation

The core belief of Open Innovation is that a great idea can come from anyone, anywhere. Our goal at Elmer’s is to gain access to those great ideas through relationship building and collaboration. We want partners who share our passion for creating, building and learning. We’re looking for people who have great ideas and a fresh approach to solving problems. Working and collaborating with others who share that passion is our idea of a “fun day at the office!” If this description fits you, then we want to work with you!

Investing in Innovation and Growth

At Elmer’s we’re proud of the products and inspiration we provide to encourage consumers to create, build, and learn. They inspire us to do the same. Consumer needs are changing daily; their expectations and behaviors change over time. In order to maintain relevance, we strive to grow and evolve with our consumers through innovation. Initiatives such as better formulas, convenient packaging, and products made for new usage occasions will help us to stay connected and continue to support consumer needs. At Elmer’s, change is good!

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Success Stories

  • Entered into a partnership with a startup company where startup's technology was incorporated into several products launched in 2014.
  • Entered into partnerships with multiple inventors for products set to hit the market in 2015 and beyond.

Innovation
Needs

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Elmer's
Elmer's

This BRAND is divided into 4 main business segments

Stationery

This business segment is focused on products used by children and adults in classroom, home and office settings. Parents, Teachers and Office Administrators are primary purchasers. Products include pourable white glues and glue sticks.

Craft

This business segment is focused on the adult crafter. A range of products including pourable glues, glue sticks, rubber cement, tapes and other craft adhesives

Hardware

This business segment is primarily focused on the homeowner, DIYers, woodworkers and professional contractors and carpenters. Crafters and hobbyists use these products as well. A large portion of the product offering is wood glues and wood fillers, but other products includes cements, polyurethanes and instant glues (cyanoacrylates)

Presentation Products

This business segment is split between the child and adult consumer. Children use these products for various school presentations and fairs (e.g.: Science Fair). Adults use these products for various presentations for office meetings, trade shows, celebrations and other events. Products include foam boards, corrugate display boards and various presentation accessories including markers, stickers, borders and other items.

Types of Products and Technologies for Elmer’s could include:

  • New Formulations - Liquid Adhesives, Glue Sticks, Pastes, Cements, Spray Adhesives and Dry Adhesives
  • New Applicators – Liquid Adhesives, Glue Sticks, Spray Adhesives and Dry Adhesives
  • New foam, corrugate, laminates and coatings
  • New accessories for Foam Board and Presentation Boards including magnets, lights, marking instruments, tapes and other.
X-ACTO
EXACTO

This Brand segment is primarily focused on the adult consumer that includes the crafters, office professionals, artists, designers, architects and teachers. The brand is most widely recognized for the hobby knife, but other products include pencil sharpeners, paper trimmers and other cutting tools.

Types of Products and Technologies for X-ACTO could include:

  • Hobby Knives, Cutting Tools, Pencil and Crayon Sharpeners and Paper Trimmers
  • New Materials/Coatings – Improved Durability, Increased Strength, Reduced Wear, Reduced Friction, etc.
Krazy Glue
KrazyGlue

This Brand segment is primarily focused on the adult consumer that includes the homeowners, crafters, DIYers, office professionals, artists, designers, architects and teachers. These adhesives are known as instant glues that use cyanoacrylate technology.

Types of Products and Technologies for Krazy Glue could include:

  • New Formulations
  • New Applicators
  • New Raw Materials/Additives – Improved Durability, Increased Strength, Increased Flexibility, Color-changing, etc.
Painters
Painters

This business segment is focused on the adult crafter. The product line is primarily comprised of valve action paint pens.

Types of Products and Technologies for Painters could include:

  • New Paint Formulations, Technologies and Additives
  • Unique Paint Applicators