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This BRAND is divided into 4 main business segments
This business segment is focused on products used by children and adults in classroom, home and office settings. Parents, Teachers and Office Administrators are primary purchasers. Products include pourable white glues and glue sticks.
This business segment is focused on the adult crafter. A range of products including pourable glues, glue sticks, rubber cement, tapes and other craft adhesives
This business segment is primarily focused on the homeowner, DIYers, woodworkers and professional contractors and carpenters. Crafters and hobbyists use these products as well. A large portion of the product offering is wood glues and wood fillers, but other products includes cements, polyurethanes and instant glues (cyanoacrylates)
This business segment is split between the child and adult consumer. Children use these products for various school presentations and fairs (e.g.: Science Fair). Adults use these products for various presentations for office meetings, trade shows, celebrations and other events. Products include foam boards, corrugate display boards and various presentation accessories including markers, stickers, borders and other items.
Types of Products and Technologies for Elmer’s could include:
- New Formulations - Liquid Adhesives, Glue Sticks, Pastes, Cements, Spray Adhesives and Dry Adhesives
- New Applicators – Liquid Adhesives, Glue Sticks, Spray Adhesives and Dry Adhesives
- New foam, corrugate, laminates and coatings
- New accessories for Foam Board and Presentation Boards including magnets, lights, marking instruments, tapes and other.
This Brand segment is primarily focused on the adult consumer that includes the crafters, office professionals, artists, designers, architects and teachers. The brand is most widely recognized for the hobby knife, but other products include pencil sharpeners, paper trimmers and other cutting tools.
Types of Products and Technologies for X-ACTO could include:
- Hobby Knives, Cutting Tools, Pencil and Crayon Sharpeners and Paper Trimmers
- New Materials/Coatings – Improved Durability, Increased Strength, Reduced Wear, Reduced Friction, etc.
This Brand segment is primarily focused on the adult consumer that includes the homeowners, crafters, DIYers, office professionals, artists, designers, architects and teachers. These adhesives are known as instant glues that use cyanoacrylate technology.
Types of Products and Technologies for Krazy Glue could include:
- New Formulations
- New Applicators
- New Raw Materials/Additives – Improved Durability, Increased Strength, Increased Flexibility, Color-changing, etc.
This business segment is focused on the adult crafter. The product line is primarily comprised of valve action paint pens.
Types of Products and Technologies for Painters could include:
- New Paint Formulations, Technologies and Additives
- Unique Paint Applicators